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Are you ready to say?:

VOİLA! This is

the time

to lose weight!

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Have you come to the point in your life where you think:

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“I don’t need to be perfect but I want to become the best version of myself?”

If so, then I am really glad that you are here because this is what I help my clients to achieve:
Together we figure out what is most important to you, what makes you thrive, and what drains your energy. You will learn to honor your uniqueness and celebrate your wins while accepting that change is something that takes time. You will definitely enjoy learning the principles of a healthy lifestyle and you will be amazed to watch your energy levels raise, once you reconnect with your body and…

Quit restricting diets that ruin your mood and slow down your metabolism
Enjoy all the foods you love, including carbohydrates
Learn about your body and what it needs to get into shape
Rebuild your self-confidence around food and get back your authority



I'm Doris Hofer.

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I hold certifications as a

• Life Coach (International Coaching Federation since 2021)

• Behavior Change Specialist (American Council on Exercise, since 2019)

• Fitness Nutrition Specialist (American Council on Exercise, since 2021)

• Personal Trainer (American Council on Exercise, since 2014)

I am the author of 2 books published in 2 different languages.

  • Die Squatgirl Methode / Hayalindeki Sen 

  • Fitness Food & Body Training / İçindeki Sen

I created this HOLISTIC WEIGHT LOSS PROGRAM with the experience
gained over the last decade, slimming down thousands of people with
my Squatgirl brand.

If you have been struggling with weight during your entire life if you have bought every diet product under the sun and instead of losing the weight, you keep putting on more pounds. If it feels like nothing works, if you have tried exercising, you have joined the gym you have read all the books, and gone to all the boot camps and workshops but you are still overweight, then I have the solution for you.

Together with me,

you will discover
the healing power of food.


How I Can Help You:

No More Strict Diets

The more you diet, the more difficult it is to lose weight because your hormones get out of balance and your metabolism slows down. I will show you how you can reach your ideal weight without starving yourself. 


Change your Focus

Once you find your purpose and set goals that really matter for you, your focus will automatically shift away from food. You will regain confidence around food and know what to eat, even when you are on a vacation. 


Trust Your Body

You may feel shame or disgust for your body right now. It is time to rewire your thinking and build a healthy relationship that is built on respect and love. You will start getting more comfortable in your skin.


My Approach

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'I help my clients gain the knowledge to make healthy choices and use tools that free them from the vicious diet culture cycle. They  stop thinking about food all day and start concentrating on their relationships, career goals, and life purpose.'


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“I weighed 110 kg when I got Corona and I was constantly short of breath. It was then that I realized the value of health. After the illness passed, I decided to lose weight. I started with your videos. At first, I couldn't even do them for 5 minutes. Later, I heard you say "keep going, don't quit" in your videos. It felt like you were actually seeing me :) I have never seen a dietitian, I never got a food list. I just followed what you said. I exercised with your videos and replaced all harmful foods with healthier foods. No food can give you the flavor of slimming down! I As I got stronger, working out got easier and I started to train more. I lost 28kg. Now I have reached my ideal weight, but I still work out and I continue my healthy lifestyle. What’s more, I love doing it. Thank you for everything."

Cagri S.


My Books

I have published 2 books in 2 languages

Frequently asked questions

How can I work with you?

Following our conversation, if I feel that you are ready for this journey, I will send you an email with my offer. In my experience you get best results if we work together through 24 sessions on a weekly schedule, online or face-to-face in my Nişantaşı office.

How is your method different from others?

First of all, my qualifications are all of the highest international standard. I advise everyone to carefully do a background check before working with a coach, personal trainer or dietitian. Don’t rely on a friend’s recommendation or a website where the person is promoting him- or herself. Make sure you are about to trust a person who really is an expert in his/her field and not somebody who took a one week course or some online lessons from a dubious school. Second, I live this healthy lifestyle I preach. That doesn’t mean that you should eat like me or train like me, everybody is different. But personally, I wouldn’t trust a dentist who has bad teeth or a dietitian who is overweight. I have lots of experience: Under the nickname Squatgirl, I slimmed down thousands of people over the past decade. So with me, you get to work with a healthy person who believes that food equals happiness and that both you and I should enjoy life to the fullest.

Will you give me a meal plan?

No, I won’t but we will talk about what you eat and how you could make healthier choices. I will share information about the importance of nutrients and the effect they have on your body. You will learn to compose balanced meals and gain confidence around portion size, shopping and ordering at the restaurant. If you still feel that you need a meal plan, I will refer you to a dietitian.

I am considering going vegan, can you guide me?

I can share general information with you and help you weigh the benefits against the risks of a strictly plant based nutrition. Personally, I have been a vegetarian since the age of 10 and I believe that this is one of the main reasons that I am always high energy and that I rarely get sick. Both vegans and vegetarians generally eat more vegetables, fruits and legumes which is - as probably all doctors and dietitians would agree with - a good thing. But if you are serious about becoming a vegetarian or vegan, you should start with little steps and experiments and then plan your transition carefully.

How many calories do you personally eat in a day?

Honestly, I have absolutely no idea! While counting calories may be important for people who suffer from a condition, I was never interested in calories. But that said: I study the nutrition label of every product very carefully. I want to know the ratio and the quality of the ingredients. Food companies make lots of claims like ‘gluten free’ or ‘no added sugar’ that imply that you are buying a healthy product but actually doesn’t mean anything. Even if there is no gluten (which is not a bad thing if you are not allergic to it), you may still be buying a sugar/butter loaded brownie. And if we are talking orange juice, obviously there shouldn’t be any added sugar with all the fruit sugar that is already squeezed in there naturally! I prefer to teach you how to read and interpret food labels correctly, rather than to obsess over calories. With various tools, you will also learn to understand why you are craving certain foods, how you can overcome stressful situations other than with eating and how to team up with your body to become a more mindful eater.

What is the difference between coaching and therapy?

While in therapy, you are focussing on family issues, traumas and problems mainly rooted in the past, coaching is always future and goal oriented. I am helping you to become the best version of yourself. In our first meeting, we will define 5 goals that you want to achieve in the upcoming 24 weeks and accordingly, you will leave all our sessions knowing exactly what to do in the following week until we meet again. If we have talked about after-dinner snacking for example, you will learn how you could avoid that extra meal and have some ideas for healthy, low calorie alternatives that are easy to prepare or access.

Are you going to design workouts for me?

No, you hired me as your health coach not as your personal trainer. However, as I have a tremendous experience in this field and I believe that movement really is at the core of a healthy lifestyle, I will be happy to assist you finding out what kind of exercise you could enjoy and answer any questions you may have regarding sports.

Is there an age restriction or requirements to join your program?

I don’t work with minors because for most of them, working with a dietitian and maybe a personal trainer will be sufficient and they usually don’t come out of their own free will. This program is designed for people who need support because they have been struggling with weight issues over a long period of time: Maybe they couldn’t work out because of an injury but simply never got back on that train, even after they fully recovered. Or they are very unhappy at work because they feel unappreciated, or they think they are trapped because of the loan and the family they need to feed. Or they gave birth and never fully got out of this post-natal depression and they don’t like themselves when they look into the mirror. Or everyone in their family is obese and until today, they thought it was only normal that they were too. There is no requirement other than that you really need to want this change to happen.

Do you only work with women?

I work with both men and women. I have so many both male and female clients who lost weight with my approach over the last 8 years.

Read My Blog

6 Secrets to Keep up Working out All Year

Did you know that you can get into the habit of exercising all year long just by following six rules?

Make healthy choices at the Restaurant

Of course it is way easier to eat healthy at home. But you can also make healthy choices at the restaurant.

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Must to Lose Weight: 7 Hours of Sleep

If you want to become fit and lean, you have to get your 7-9 hours of uninterrupted sleep every night.